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| Robert Brunner founded Ammunition LLC to create and communicate great ideas through products, brands, and their surrounding experiences. Formerly a Pentagram Partner, he served as Director of Industrial Design for Apple, and established its pioneering internal corporate design organization, Apple IDg. | Stewart Emery has coached more than 12,000 people over the past 30 years. As leader of Belvedere Consultants, he has served clients ranging from Cadence Design Systems to KQED, and asked the questions that led MasterCard to its “Priceless” campaign. He is coauthor of Success Built to Last. |
| www.ammunitiongroup.com | www.stewartemery.com |
| Listen to Robert Brunner and Stewart Emery podcasts: Start With The Experience Starting with the design of the intended customer experience and designing everything else including the organization to deliver on that promise. (3.7 min.) Mindset With the emergence of new technologies and new models for product and services delivery, we have to develop a new way of thinking about our approach to everything we do. (4.2 min.) Why & For Who An answer to the question "who is this book for and why is the timing important?" (3.1 min.) Loyalty A commentary on what brand loyalty really is, why it is about more than a customer simply bying the same brand consistently, and of course why it matters. (1.3 min.) Convergence A look at the way marketplace acceptance of several device or product categories create the space for a convergence in single breakthrough product like the iPhone. (2.1 min.) Dialogue Co-authors Brunner and Emery discuss the ideas in the book and their application. (19.1 min.) |
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